Susan FederspielHow To Actually Use Your Brand Values (And Grow Your Business)Three valuable lessons from Nike’s massive misstep.Aug 30, 2021Aug 30, 2021
Susan FederspielRebuilding Our American BrandThere are two parts to every brand–promise and performance–to rebuild our American brand, we’ll need to work together to address both.Mar 24, 2021Mar 24, 2021
Susan Federspiel3 Lessons Every Entrepreneur Should Take Away From Brands that Crushed 2020In a year of unprecedented challenges, 2020’s most successful brands taught us some crucial lessons on how to create a resilient brand.Jan 19, 2021Jan 19, 2021
Susan FederspielThe Simple Way To Grow Your Brand Into A Business You LoveOne failproof strategy anyone can use to sharpen their marketing and level-up their salesJan 10, 2020Jan 10, 2020
Susan FederspielCreate Your Brand With Intention & PurposeBeing thoughtful and clear about the foundations of your brand is key to building a business you love.Jan 3, 2020Jan 3, 2020