There are two parts to every brand–promise and performance–to rebuild our American brand, we’ll need to work together to address both. — We’ve lost something. And by “we” I mean Americans–all of us. Some talk about a loss of unity. Others, a loss of standing in the world. Some describe the loss as a feeling–something intangible–the loss of certainty, the loss of hope, the loss of a shared identity.

In a year of unprecedented challenges, 2020’s most successful brands taught us some crucial lessons on how to create brand resiliency for long-term success. — On a rare outing to get some last minute holiday gifts, I came across a display that read, “The dumbest thing I ever bought was a 2020 planner.” Facts. There was no way to plan for 2020. But even though many brands scrapped their plans and missed their goals this…

One failproof strategy anyone can use to sharpen their marketing and level-up their sales — By now you know growing your brand into a business you love requires hard work, persistence, agility, and (at times) the ability to function on very little sleep. But what if I told you there’s a secret to growing your brand that’s available to everyone, but used by very few? …

Being thoughtful and clear about the foundations of your brand is key to building a business you love — Focus On Brand Definition First If you’re in business today, you know you need to have a brand. But, if you Google “What is a brand?”, you’ll get 18.4 trillion results. And, almost as many definitions. It seems the only thing everyone can agree on is that “brand” is nebulous term that encapsulates many different…