Susan FederspielHow To Actually Use Your Brand Values (And Grow Your Business)Three valuable lessons from Nike’s massive misstep.6 min read·Aug 30, 2021----
Susan FederspielRebuilding Our American BrandThere are two parts to every brand–promise and performance–to rebuild our American brand, we’ll need to work together to address both.7 min read·Mar 24, 2021----
Susan Federspiel3 Lessons Every Entrepreneur Should Take Away From Brands that Crushed 2020In a year of unprecedented challenges, 2020’s most successful brands taught us some crucial lessons on how to create a resilient brand.8 min read·Jan 19, 2021----
Susan FederspielThe Simple Way To Grow Your Brand Into A Business You LoveOne failproof strategy anyone can use to sharpen their marketing and level-up their sales6 min read·Jan 10, 2020----
Susan FederspielCreate Your Brand With Intention & PurposeBeing thoughtful and clear about the foundations of your brand is key to building a business you love.5 min read·Jan 3, 2020----